After the not so subtle shade Lane Bryant delivered to Victoria’s Secret with its new campaign it’s safe to say the score is now 1-0, Lane Bryant.
Lane Bryant has just launched an amazing campaign starring women of all shapes and sizes and it’s called the #ImNoAngel campaign.
According to the press release, the #ImNoAngel movement invites the world to celebrate women of all sizes by redefining what it means to be sexy.
“Our #ImNoAngel campaign is designed to empower ALL women to love every part of herself,” said Lane Bryant CEO & President, Linda Heasley.
At a time where the term “plus-size’ is being heavily debated, this campaign launches at the perfect time. Not only does it slash down the belief that sexy is confined to a certain size but it is encouraging diversity and involvement.